So how does Google rank and organize over half a billion websites? Using machines and not real Google employees.

Metrics and indicators Google uses to rank websites (Domain Authority):

1. How many years the website has been around (domain age)
2. How many people go to that website (traffic), and how many people stay on that page and don’t click away right away (bounce rate)
3. How many credible websites are linking to your website
4. How many uncredible websites are you linking out to
5. Security: is your website secure or are there a lot of pop-ups and unannounced spambots
6. Are there social media and directory listings going back to your site

For SSL certificate troubleshooting:

www.whynopadlock.com

To set up Google Analytics:

analytics.google.com